Post by account_disabled on Jan 10, 2024 10:28:32 GMT
This information had to exist in the form of data and be linked in real time to the brands of interest for each customer. notion image Therefore, the content squad works on content dataization (= metadata) that can contain visible information (title, promotion type, etc.) and invisible information (participating brands, maximum discount rate of products, etc.) of all content published internally. proceeded. This work enabled two essential elements of the development of this push product:
First, the ‘participating brand’ was connected to the ‘brand of interest per customer’ among the designed push message logic to determine which brand’s news to provide. Second, promotion classification and information (e.g. exclusive dis Whatsapp Number List count / ~10%, etc.) can be linked to each content. How will you communicate with customers? So, what is the information that customers most want to know among Madeng Kim’s brand news? Because we had to communicate the information customers most want to know within a limited area of two lines, we experimented with this through UX writing. 1)
click-through rate was confirmed through communication from a first-person perspective, which shows in the message that it is the brand that the customer left an action on. 2) A total of 27 (3*3*3) promotions are classified according to the type of release/entry/discount and these promotions are viewed from the customer's perspective (e.g. exclusive → 29CM only, new arrival → sold out due to low inventory) Appeal) communication resulted in a 6-fold increase in the final click-through rate.
First, the ‘participating brand’ was connected to the ‘brand of interest per customer’ among the designed push message logic to determine which brand’s news to provide. Second, promotion classification and information (e.g. exclusive dis Whatsapp Number List count / ~10%, etc.) can be linked to each content. How will you communicate with customers? So, what is the information that customers most want to know among Madeng Kim’s brand news? Because we had to communicate the information customers most want to know within a limited area of two lines, we experimented with this through UX writing. 1)
click-through rate was confirmed through communication from a first-person perspective, which shows in the message that it is the brand that the customer left an action on. 2) A total of 27 (3*3*3) promotions are classified according to the type of release/entry/discount and these promotions are viewed from the customer's perspective (e.g. exclusive → 29CM only, new arrival → sold out due to low inventory) Appeal) communication resulted in a 6-fold increase in the final click-through rate.