Post by account_disabled on Oct 10, 2023 4:06:10 GMT
Content Marketing Institute’s annual report is an invaluable resource for B2B content marketers. It’s a snapshot of where we are now, a way to measure progress, and a guide for the future. This year’s report dropped this week, and it has a wealth of insights for anyone in the business. Stephanie Stahl presents the key takeaways in this article.New for this year is an open-ended question about the ongoing impact of the pandemic. Surprisingly, many of the responses focused on increasing empathy. Said one respondent, “‘More empathy and less hard sell...If your only objective is to force someone down your journey or path, you should find another job. Give more and take less.’”
Content marketing has always been Phone Number List about providing true value in an empathetic way — in a post-pandemic landscape, that’s more important now than ever.5. Why Empathy Matters More than Ever in B2B Content Marketing - And How to Get It Right (TopRank Marketing)The CMI report underscores the need for empathy in B2B content. But what does that really mean? In a recent poll, 76% of buyers said they were served irrelevant content. Marketers are clearly not hitting the empathy mark as much as we like to think we are.TopRank Marketing’s Joshua Nite highlights the three essential components of truly empathetic content: It should be helpful, audience-focused, and reflect the brand’s core values. Fortunately, Joshua also shares four ways to make sure your content is reflecting your audience’s values and meeting their needs
One often-overlooked component: Use organizational data from other departments to complete your audience understanding. “Bringing in data from other departments will help you see the buyer as a whole person, not just a marketing audience,” Joshua says.6. Establishing LinkedIn Thought Leadership for Business (Social Media Examiner)According to LinkedIn’s B2B Thought Leadership Trends report, there has been a massive influx of new thought leadership content over the past year. The problem is, the uptick in quantity wasn’t accompanied by a lift in quality. Only 15% of the decision-makers we surveyed said the thought leadership content they read was excellent, or even good.LinkedIn is the perfect platform for building your brand’s thought leadership with high-quality, insightful content. This post from Michael Stelzner examines how to build credibility on our platform, with Social Media Examiner’s trademark thoroughness and wealth of actionable advice.Get more advice to upgrade your marketing every day: Subscribe to the LinkedIn Marketing Solutions blog.
Content marketing has always been Phone Number List about providing true value in an empathetic way — in a post-pandemic landscape, that’s more important now than ever.5. Why Empathy Matters More than Ever in B2B Content Marketing - And How to Get It Right (TopRank Marketing)The CMI report underscores the need for empathy in B2B content. But what does that really mean? In a recent poll, 76% of buyers said they were served irrelevant content. Marketers are clearly not hitting the empathy mark as much as we like to think we are.TopRank Marketing’s Joshua Nite highlights the three essential components of truly empathetic content: It should be helpful, audience-focused, and reflect the brand’s core values. Fortunately, Joshua also shares four ways to make sure your content is reflecting your audience’s values and meeting their needs
One often-overlooked component: Use organizational data from other departments to complete your audience understanding. “Bringing in data from other departments will help you see the buyer as a whole person, not just a marketing audience,” Joshua says.6. Establishing LinkedIn Thought Leadership for Business (Social Media Examiner)According to LinkedIn’s B2B Thought Leadership Trends report, there has been a massive influx of new thought leadership content over the past year. The problem is, the uptick in quantity wasn’t accompanied by a lift in quality. Only 15% of the decision-makers we surveyed said the thought leadership content they read was excellent, or even good.LinkedIn is the perfect platform for building your brand’s thought leadership with high-quality, insightful content. This post from Michael Stelzner examines how to build credibility on our platform, with Social Media Examiner’s trademark thoroughness and wealth of actionable advice.Get more advice to upgrade your marketing every day: Subscribe to the LinkedIn Marketing Solutions blog.