Post by account_disabled on Nov 23, 2023 8:11:58 GMT
MUCH. Don’t let your content be like Bob! Sure, the ultimate goal is promoting your brand, but having every single post centered around the wonderfulness of your brand gets a little ho-hum for your audience. Create a mix of brand-centric and audience-centric content to boost your overall engagement.
DON’T: Overwhelm Your Audience With Irrelevant Content
OK, we got it. Don’t self-promote 100% of the C Level Executive Email Lists time. What other type of content should you provide? Don’t find yourself jumping on trends and pushing out content that isn’t a good fit for your audience and their interests.
For instance, if you’re a cold-weather clothing brand, perhaps you want to share recipes for outdoor meals over a campfire, top places to go for skiing or outdoor activities you can do at all fitness levels. Look for ways to skew what you’re sharing to the interests of your audience, and you’re more likely to get engagement.
DON’T: Create Interactive Content Without a Goal in Mind
You’re spending mental energy and creative resources to define fantastic new content. It’s vital that you have a goal in mind when you’re starting down this path! What type of engagement are you trying to drive? If you’re looking for ways to grow your mailing list, you’ll create a different type of content than if you’re trying to drive direct sales.
If you want your readers to share your content with their friends and family members, that should be the focus of your content creation. Each marketing or sales objective has a variety of content types that can support your goals. Keeping your content calendar and business objectives in mind allows you to refine content marketing strategies and create success metrics so your campaigns are measurable, too.
DON’T: Overwhelm Your Audience With Irrelevant Content
OK, we got it. Don’t self-promote 100% of the C Level Executive Email Lists time. What other type of content should you provide? Don’t find yourself jumping on trends and pushing out content that isn’t a good fit for your audience and their interests.
For instance, if you’re a cold-weather clothing brand, perhaps you want to share recipes for outdoor meals over a campfire, top places to go for skiing or outdoor activities you can do at all fitness levels. Look for ways to skew what you’re sharing to the interests of your audience, and you’re more likely to get engagement.
DON’T: Create Interactive Content Without a Goal in Mind
You’re spending mental energy and creative resources to define fantastic new content. It’s vital that you have a goal in mind when you’re starting down this path! What type of engagement are you trying to drive? If you’re looking for ways to grow your mailing list, you’ll create a different type of content than if you’re trying to drive direct sales.
If you want your readers to share your content with their friends and family members, that should be the focus of your content creation. Each marketing or sales objective has a variety of content types that can support your goals. Keeping your content calendar and business objectives in mind allows you to refine content marketing strategies and create success metrics so your campaigns are measurable, too.