Post by account_disabled on Nov 27, 2023 6:40:38 GMT
An example of this is Slack, which offers the possibility of exchanging conversations for free, but offers additional paid services that serve to transition the user from the "free-user" phase to that of paid user. Customer lifecycle: the user perspective We think of the customer lifecycle as a 6-level video game in which the customer must carry out precise actions or achieve objectives predetermined by the company to overcome the level (and move from one phase to another) . For example, when a new user views a website for the first time he enters the "visitor" phase, after having filled out a newsletter subscription or information request form he can be moved to the "prospect" phase.
The transition to the next phase (activated user) occurs after a certain number of interactions with the product or with one of its demos (in the case of software). The phases of the customer lifecycle customer-lifecycle Visitor : this category includes all users Web Development Services who visit the website at least once. Theoretically any new user is potentially interested in the company's offer. The reality, however, is different. A new visitor becomes a "prospect" only when they sign up for a free trial or register to download a case study or ebook. This way the user shows his actual interest and can be moved to the next stage.
Prospect : includes all users who have shown interest in the product and other materials provided by the company. By analyzing their interactions with the website, the company will have the possibility of qualifying these contacts and starting targeted communications. At this stage it is very useful to measure the conversion rate of the website (more generic) or of the content created. After sending the requested content to the user you can move it to the next stage.
The transition to the next phase (activated user) occurs after a certain number of interactions with the product or with one of its demos (in the case of software). The phases of the customer lifecycle customer-lifecycle Visitor : this category includes all users Web Development Services who visit the website at least once. Theoretically any new user is potentially interested in the company's offer. The reality, however, is different. A new visitor becomes a "prospect" only when they sign up for a free trial or register to download a case study or ebook. This way the user shows his actual interest and can be moved to the next stage.
Prospect : includes all users who have shown interest in the product and other materials provided by the company. By analyzing their interactions with the website, the company will have the possibility of qualifying these contacts and starting targeted communications. At this stage it is very useful to measure the conversion rate of the website (more generic) or of the content created. After sending the requested content to the user you can move it to the next stage.