Post by account_disabled on Dec 9, 2023 9:57:49 GMT
Recently published an article where it proposes key areas to determine the digital maturity of your company, the author of the writing is Matthew Thornton. The six areas are a good starting point to evaluate and measure your company's digital transformation. Having an online presence is very important. A well-executed digital presence involves the use of data and technology. According to Google, the pandemic changed the conception of digital marketing, from a strategy for the future to one of survival. Digital maturity is achieved through a digital transformation process, but not only from the point of view of IT or systems.
Also from the entire company's work. Because consumers accelerated digital habits and will maintain many of these new online behaviors beyond the pandemic. Although the pandemic led us to address the digital issue as survival, we must now change the focus and Digital Marketing Service understand that it must now be a medium and long-term business strategy. Marketing directors can drive this transformation towards digital maturity by shifting from “crisis” mode to a medium-term focus. Failure to bring the company to digital maturity in its marketing strategies.
Could mean the loss of competitiveness compared to competitors with greater digital maturity. How is the maturity of your digital marketing measured according to Google? According to the Google article “ A marketer's digital maturity is measured by their ability to use technology and data to deliver the right message to the right person at the right time .” And to measure this in companies, Google and BCG developed an evaluation framework with questions that can be applied online. According to a study by Google and the Massachusetts Institute of Technology MIT , % of marketers said that data-driven attribution is essential to understanding valuable.
Also from the entire company's work. Because consumers accelerated digital habits and will maintain many of these new online behaviors beyond the pandemic. Although the pandemic led us to address the digital issue as survival, we must now change the focus and Digital Marketing Service understand that it must now be a medium and long-term business strategy. Marketing directors can drive this transformation towards digital maturity by shifting from “crisis” mode to a medium-term focus. Failure to bring the company to digital maturity in its marketing strategies.
Could mean the loss of competitiveness compared to competitors with greater digital maturity. How is the maturity of your digital marketing measured according to Google? According to the Google article “ A marketer's digital maturity is measured by their ability to use technology and data to deliver the right message to the right person at the right time .” And to measure this in companies, Google and BCG developed an evaluation framework with questions that can be applied online. According to a study by Google and the Massachusetts Institute of Technology MIT , % of marketers said that data-driven attribution is essential to understanding valuable.